Marketing – The Lifeblood Of Your Business
Ask yourself a question – how important is marketing to the success of your business? The answer is – it is essential!! What is marketing and do I need a marketing plan? Marketing is the process of...
View Article3 First-Steps to Get Your Business Found Online
All small business owners want their websites to rank high in search engine results. And, while there’s no way to guarantee your business will land on Google’s coveted first page of results, there are...
View ArticleSocial Media: It’s about Community
Who’s your target market? Whoever it is, more than likely their hanging out in a social media community. Hey, it’s about being social! In “A World Gone Social: How Companies Must Adapt to Survive”...
View ArticleReport: What #Nonprofits Want from Content Marketing
What are your NPO’s main goals? Fundraising? Building awareness? Recruiting volunteers? Acquiring clients? Retaining clients? Advocacy? Promoting events? According to a poll from Content Marketing...
View ArticleGetting Social Amplification
Just having profiles set up on the main social media networks and occasionally posting is not enough. You’re not using social media to its full potential and that’s… Social Amplification! That doesn’t...
View ArticleVideo: Using Email Marketing to Connect with Your Customers
At the SCORE 2015 Business Symposium, Lynn Ruby of Ruby Marketing Systems represented SCORE’s partner Constant Contact giving attendees some great email marketing strategies. In case you missed it or...
View ArticleVideo: Your Social Media Marketing Game Plan
At the SCORE 2015 Business Symposium, Giselle Aguiar, AZ Social Media Wiz, presented “Your Social Media Marketing Game Plan for Success.” No matter how big or small your business is, if you want to be...
View ArticleMake the Right Impression on Social Media with your Business Profile Pic
By Kate Harvey, GoDaddy Yes, a few not-to-be-named-here celebs seem to have created successful brands and products around pouty selfies on their social media pages. That’s not, however, a smart...
View ArticleSocial Media Competition: It’s not just your Competitors!
So you’ve done your business plan, marketing plan, SWOT analysis – defined your competitors, did some research, defined your target market and you’re ready to start marketing your business on social...
View Article9 Common Social Media Marketing Mistakes – Don’t Make Them!
Face it. Social Media is not going away any time soon. You either have to embrace it, or get left behind in the dust. The info graphic below shows the 8 common social media marketing mistakes made by...
View ArticleThe Future of Social Media is Trust
When you hire someone to do work for you, you are entering in a contract of trust. You trust that the person or company that you’re hiring will do what they say they will do. And before you hired them,...
View ArticleContent is Fire and Social Media is Gasoline
Do you use content marketing to build an audience, or to keep an audience? Both! It has to work together. People are not going to follow you on social media if you’re not providing great content that...
View ArticleA-to-Z Guide to Personal Branding [Infographic]
What is personal branding? It’s being known as an expert in your field. Become an influencer and you can: Have a steady stream of clients Create rewarding partnerships Find leadership opportunities...
View ArticleSCORE Success Story: AZ Social Media Wiz
I have a unique relationship with Greater Phoenix SCORE. I am a volunteer as I manage their social media and teach a workshop at least once a month. I’m also a vendor – they pay me monthly to manage...
View Article2 Things a Business Can’t be Without
What are two things a business needs to be successful? Accounting and Marketing And face it, you’re probably not an expert in either of them. You are an expert in what you do! I was once told, “you’re...
View ArticleHere’s What You Missed by Not Following SCORE on Twitter!
Twitter is an excellent way to get the latest news and follow influencers in various industries. You can click the “star” to “favorite” or bookmark the tweet to read it later or you can save tweets by...
View ArticleToday’s Customer Service
Whether good or bad, customers now have several channels to voice their opinions of a business, product, service, restaurant, store, your business! Customer service isn’t what it used to be! These...
View ArticleBranding on LinkedIn
LinkedIn is a powerful marketing tool that most people think is just a place to have your resume when you’re looking for a job. It’s so much more than that! LinkedIn is the largest professional...
View ArticleBig Data: Where to get info on your Target Market [Infographic]
One thing that technology, social media and the new digital marketing has given the marketer is Big Data. Every time someone likes your Facebook page or shares your post, it gets recorded. On your...
View ArticleUse social media to showcase your brand’s holiday spirit
No matter what winter holiday you celebrate (or don’t celebrate), you can tap into the holiday spirit to benefit your small business. ‘Tis the season for intense shopping and searching for the perfect...
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